Brand purpose and purpose-driven marketing : the new digital

von Gülmez, Emrah
Veröffentlicht in Handbook of research on IoT, digital transformation, and the future of global marketing (2021)

Purpose-driven marketing wars : dishwashing detergent brands' purpose-driven marketing campaigns in Turkey

von Gülmez, Emrah
Veröffentlicht in Cases on digital strategies and management issues in modern organizations (2022)