How store flyers affect consumer choice behaviour: national brands vs. store brands

von Gázquez-Abad, Juan Carlos
Veröffentlicht in European retail research (2009)

Análisis de la estructura competitiva entre marcas nacionales y marcas privadas : un análisis empíricao con datos de escáner

von Gázquez Abad, Juan Carlos
Veröffentlicht in Información comercial española (2007)

Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity

von Gázquez-Abad, Juan Carlos
Veröffentlicht in Journal of marketing management (2016)

Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers

von Gázquez-Abad, Juan Carlos
Veröffentlicht in Journal of retailing and consumer services (2021)

¿Cuál es el perfil del consumidor más propenso al uso de los folletos publicitarios?

von Gázquez-Abad, Juan Carlos
Veröffentlicht in Cuadernos de economía y dirección de la empresa (2013)

Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households

von Gázquez-Abad, Juan Carlos
Veröffentlicht in Journal of retailing and consumer services (2016)

Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image

von Prediger, Maciel
Veröffentlicht in Journal of retailing and consumer services (2019)

I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour

von Ieva, Marco
Veröffentlicht in Journal of retailing and consumer services (2022)

A design strategy for improving adaptive conjoint analysis

von Huertas-Garcia, Ruben
Veröffentlicht in The journal of business & industrial marketing (2016)

Online versus offline promotional communication : evaluating the effect of medium on customer response

von Ieva, Marco
Veröffentlicht in Journal of advertising research (2018)

What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands

von Gázquez-Abad, Juan Carlos
Veröffentlicht in Journal of business research (2021)

The effect of retail assortment size on perceptions, choice, and sales : review and research directions

von Sethuraman, Raj
Veröffentlicht in Journal of retailing (2022)

Retail promotional communication : the comparative effectiveness of print versus online

von Ziliani, Cristina
Veröffentlicht in Exploring omnichannel retailing (2019)

Advances in national brand and private label marketing : fifth international conference, 2018

Veröffentlicht 2018

Sinergias entre los atributos del producto y la familiaridad con su origen : efectos sobre la imagen percibida

von Gázquez-Abad, Juan Carlos
Veröffentlicht in Cuadernos de economía y dirección de la empresa (2012)

Editorial: special issue on the National Brand & Private Label Marketing Conference 2014

von Martínez-López, Francisco J.
Veröffentlicht in Journal of retailing and consumer services (2021)

Profiling the flyer-prone consumer

von Gázquez-Abad, Juan Carlos
Veröffentlicht in Journal of retailing and consumer services (2014)

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

von Gázquez-Abad, Juan Carlos
Veröffentlicht in Journal of retailing and consumer services (2017)

Innovation in eco-packaging in private labels

von Jiménez-Guerrero, José Felipe
Veröffentlicht in Innovation: organization & management (2015)

Evolution of fair business performance as a tool of marketing in Spain

von Cordente-Rodriguez, Maria
Veröffentlicht in Review of business information systems (2011)