Designing competitive loyalty programs : how types of program affect customer equity

von Furinto, Asnan
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2009)

Special issue: business and economy in the changing world

Veröffentlicht 2019

Informational justice and post-recovery satisfaction in e-commerce : the role of service failure severity on behavioral intentions

von Kussusanti, Susanti
Veröffentlicht in Journal of Asian finance, economics and business (2019)

Exploring the intention and resistance of the customer in adopting the technology innovation : a qualitative study on the NFC-based mobile payment

von Pitari, Diananda Fitri
Veröffentlicht in ASEAN marketing journal (2020)