Consumer attributions, mental simulation, and specific emotions : implications for multi-channel retailing and new product marketing

von Fujikawa, Yoshinori
Veröffentlicht 2003

An entrepreneurial approach to service innovations : leading changing lifestyles in Japan

von Fujikawa, Yoshinori
Veröffentlicht in Dynamics of knowledge, corporate systems and innovation (2010)

How can Tibal Fisher stores improve its customer research process?

von Fujikawa, Yoshinori
Veröffentlicht in Harvard business review (2008)

Context management approach to value co-creation : toward dynamic process model of customer as value co-creator

von Fujikawa, Yoshinori
Veröffentlicht in Global perspectives on service science: Japan (2016)