Two source effects in magazine advertising

von Fuchs, Douglas A.
Veröffentlicht in Measuring advertising effectiveness. Selected readings (1969)

Two sources effects in magazine advertising

von Fuchs, Douglas A.
Veröffentlicht in Journal of marketing research (1964)

Western voting and broadcasts of results on presidential election day

von Menselsohn, Harold
Veröffentlicht in Public opinion quarterly (1966)