Encouraging green behavior in a forced adoption context : smart meters in France

von Frels, Judy K.
Veröffentlicht in Delivering value in turbulent times (2012)

What makes it green? : the role of centrality of green attributes in evaluations of the greenness of products

von Gershoff, Andrew D.
Veröffentlicht in Journal of marketing (2015)

Standard-scape : an agent-based model of competition in markets with network externalities : Report No. 05-105

von Frels, Judy K.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2005)

Winning in rural emerging markets : general electric's research study on MNCs

Veröffentlicht in California management review (2014)