When consensus counts : exploring the impact of consensus claims in advertising

von Freling, Traci H.
Veröffentlicht in Journal of consumer psychology (2010)

The effect of sales promotion on post-promotion brand preference : a meta-analysis

von DelVecchio, Devon
Veröffentlicht in Marketing strategy ; Vol. 3: Marketing-mix strategies - product strategy and promotion strategy (2009)

Brand personality appeal : conceptualization and empirical validation

von Freling, Traci H.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?

von Kim, Jin-woo
Veröffentlicht in Journal of advertising research (2013)

Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations

von Crosno, Jody L.
Veröffentlicht in Psychology & marketing (2009)

When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses

von Yang, Zhiyong
Veröffentlicht in Journal of business research (2022)

When not to accentuate the positive: Re-examining valence effects in attribute framing

von Freling, Traci H.
Veröffentlicht in Organizational behavior and human decision processes (2014)

How online product reviews affect retail sales : a meta-analysis

Veröffentlicht in Journal of retailing (2014)

Helping one or helping many? : a theoretical integration and meta-analytic review of the compassion fade literature

von Butts, Marcus M.
Veröffentlicht in Organizational behavior and human decision processes (2019)

When poignant stories outweigh cold hard facts : a meta-analysis of the anecdotal bias

von Freling, Traci H.
Veröffentlicht in Organizational behavior and human decision processes (2020)