How sponsors should bring relevant-added value to esports

von Freitas, Bruno Duarte Abreu
Veröffentlicht in Scientific Annals of Economics and Business (2020)

Sponsoring esports to improve brand image

von Freitas, Bruno Duarte Abreu
Veröffentlicht in Scientific Annals of Economics and Business (2021)

Esports Sponsorships: The Double-Edged Sword Effect of Having a Very Vocal Audience

von Freitas, Bruno Duarte Abreu
Veröffentlicht in International Conference on Videogame Sciences and Arts (12. : 2020 : Online) Videogame sciences and arts (2022)