Ethical positioning and political marketing: the ethical awareness and concerns of UK voters

von Freestone, Oliver M.
Veröffentlicht in Journal of marketing management (2007)

Motivations of the ethical consumer

von Freestone, Oliver M.
Veröffentlicht in Journal of business ethics (2008)

Ethical product premiums : antecedents and extent of consumers' willingness to pay

von MacGoldrick, Peter J.
Veröffentlicht in The international review of retail, distribution and consumer research (2008)