De adoptie en diffusie van innovaties in de industrie͏̈le markt : een empirisch onderzoek naar de verspreiding van electronic banking in Nederland

von Frambach, Rudolf T.
Veröffentlicht 1993

A stakeholder perspective on buyer-supplier conflict

von Mooi, Erik A.
Veröffentlicht in Journal of marketing channels (2009)

Encouraging innovation in business relationships : a research note

von Mooi, Erik A.
Veröffentlicht in Journal of business research (2012)

Customized service bundles in a competitive context: integrating consumer's bundling, brand and quantity decisions

von Agarwal, Manoj Kumar
Veröffentlicht 2003

Using the weapons you have : the role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products

von Debruyne, Marion
Veröffentlicht in The journal of product innovation management (2010)

Mandatory use of technology-based self-service : does expertise help or hurt?

von Reinders, Machiel
Veröffentlicht in European journal of marketing (2015)

The influence of business strategy on market orientation and new product activity

von Frambach, Rudolf T.
Veröffentlicht 1998

Culture's influence on innovation adoption : a global study of managers' adoption intention of telecom innovations

von Frambach, Rudolf T.
Veröffentlicht 2003

Consequences of forcing consumers to use technology-based self-service

von Reinders, Machiel J.
Veröffentlicht in Journal of service research (2008)

Using product bundling to facilitate the adoption process of radical innovations

von Reinders, Machiel J.
Veröffentlicht in The journal of product innovation management (2010)

The diffusion and adoption of tools and techniques to aid new product development

von Nijssen, E. J.
Veröffentlicht 1995

The role of value-informed pricing in market-oriented product innovation management

von Ingenbleek, Paul T. M.
Veröffentlicht in The journal of product innovation management (2010)

Best practices for new product pricing : impact on market performance and price level under different conditions

von Ingenbleek, Paul T. M.
Veröffentlicht in The journal of product innovation management (2013)

How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments

von Frambach, Rudolf T.
Veröffentlicht in Journal of business research (2016)

Innovations in retail business models

Veröffentlicht in Journal of retailing (2011)

The role of market research companies in the new product development process

von Nijssen, E. J.
Veröffentlicht 1996

Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior

von Arts, Joep W. C.
Veröffentlicht in International journal of research in marketing (2011)

Successful new product pricing practices : a contingency approach

Veröffentlicht in Marketing strategy ; Vol. 4: Marketing-mix strategies - distribution strategy and pricing strategy (2009)

Pricing in the international takeoff of new products

Veröffentlicht in International journal of research in marketing (2013)