Buying centers and the role of supply chain orientation on new information technology satisfaction in the automotive industry

von Forman, Howard
Veröffentlicht in Journal of marketing theory and practice (2014)

Implementing a board game simulation in a marketing course : an assessment based on "real world" measures

von Forman, Howard
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2012)

Patents : Their ownership and administration by the United States government. By Howard I. Forman

von Forman, Howard I.
Veröffentlicht 1957

Patents and the changing characteristics of private property

von Forman, Howard I.
Veröffentlicht in Conference Board The Conference Board record (1971)

Do we really need a "perfect" patent?

von Forman, Howard I.
Veröffentlicht in Conference Board The Conference Board record (1976)

To quiz or not to quiz? : student attitudes and beliefs towards multiple quizzes in a marketing course

von Forman, Howard
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2010)

Building self-brand connections : exploring brand stories through a transmedia perspective

von Granitz, Neil
Veröffentlicht in The journal of brand management (2015)

The effect of decision context on perceived risk in pricing strategies : how managers view uncontrollable environmental forces

von Forman, Howard
Veröffentlicht in The journal of product & brand management (2013)

Drug patents, compulsory licenses, prices and innovation

von Forman, Howard I.
Veröffentlicht in The economics of drug innovation (1970)

Patents, research and management : A guide for inventors and executives

Veröffentlicht 1961

Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies

von Kwak, Hyokjin
Veröffentlicht in International journal of internet marketing and advertising (2009)

Understanding users' performance evaluation of IT solutions

von Forman, Howard
Veröffentlicht in Industrial marketing management (2007)

Factors affecting new product post-adoption behavior in a major US automotive supply chain : an examination of antecedents to technology internalization

von Yim, Frederick Hong-kit
Veröffentlicht in The journal of business & industrial marketing (2013)

Strategic management options of international pricing

von Forman, Howard
Veröffentlicht in Internationales Preismanagement (2000)