Expressions of gratitude in disaster management : an economic, social marketing, and public policy perspective on post-Katrina campaigns

von Raggio, Randle D.
Veröffentlicht in Journal of public policy & marketing (2011)

Gratitude works : its impact and the mediating role of affective commitment in driving positive outcomes

von Raggio, Randle D.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)

The role of contextual factors in eliciting creativity : primes, cognitive load and expectation of performance feedback

von Bose, Mousumi
Veröffentlicht in The journal of consumer marketing (2013)

Defending brands : effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes

von Folse, Judith Anne Garretson
Veröffentlicht in Journal of advertising (2013)

"My fifty shoes are all different!" : exploring, defining, and characterizing acquisitive buying

von Bose, Mousumi
Veröffentlicht in Psychology & marketing (2013)

Spokescharacters

von Folse, Judith Anne Garretson
Veröffentlicht in Journal of advertising (2012)

Enhancing the influence of distal primes on creativity : the role of contextual and personal variables

von Bose, Mousumi
Veröffentlicht in Journal of marketing theory and practice (2013)

When frontline employee behavior backfires : distinguishing between customer gratitude and indebtedness and their impact on relational behaviors

von Bock, Dora E.
Veröffentlicht in Journal of service research (2016)

The road to customer loyalty paved with service customization

von Bock, Dora E.
Veröffentlicht in Journal of business research (2016)

Psychological ownership : a social marketing advertising message appeal? : not for women

von Folse, Judith Anne Garretson
Veröffentlicht in International journal of advertising (2012)

Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products

von Moulard, Julie Guidry
Veröffentlicht in Psychology & marketing (2016)

Unraveling consumer suspense : the role of hope, fear, and probability fluctuations

von Moulard, Julie Guidry
Veröffentlicht in Journal of business research (2012)

Gratitude in service encounters : implications for building loyalty

von Bock, Dora Elizabeth
Veröffentlicht in The journal of services marketing (2016)

Cause-relating marketing : the effects of purchase quantity and firm donation amount on consumer inferences and participation intentions

von Folse, Judith Anne Garretson
Veröffentlicht in Journal of retailing (2010)

The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns

Veröffentlicht in Journal of advertising (2010)

The interplay between business and personal trust on relationship performance in conditions of market turbulence

von Mangus, Stephanie M.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

We are not on the same page : the effects of salesperson trust overestimation on customer satisfaction and relationship performance

von Mangus, Stephanie M.
Veröffentlicht in Industrial marketing management (2023)

The road to recovery : overcoming service failures through positive emotions

von Lastner, Matthew M.
Veröffentlicht in Journal of business research (2016)

Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers

von Newman, Christopher L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

The comparative effects of gratitude and indebtedness in B2B relationships

von Mangus, Stephanie M.
Veröffentlicht in Industrial marketing management (2022)