New marketing strategy : mobile applications as a marketing tool in airports

von Florido-Benitez, Lazaro
Veröffentlicht in Handbook of research on applied AI for international business and marketing applications (2021)

The effects of mobile applications as a marketing tool in airport infrastructure and airlines

von Florido-Benítez, Lázaro
Veröffentlicht in International journal of leisure and tourism marketing (2015)