Decision satisfaction and its consequences in a constrained choice environment : the cost of out-of-stock

von Fitzsimons, Gavan J.
Veröffentlicht 1995

Nonconcious consumer psychology

von Chartrand, Tanya L.
Veröffentlicht in Journal of consumer psychology (2011)

Product contagion: changing consumer evaluations through physical contact with "disgusting" products

von Morales, Andrea C.
Veröffentlicht in Journal of marketing research (2007)

Marketing by mistake : the unintended consequences of consumer research

von Machin, Jane E.
Veröffentlicht in Applying social cognition to consumer-focused strategy (2005)

Oppositional brand choice : using brands to respond to relationship frustration

von Brick, Danielle J.
Veröffentlicht in Journal of consumer psychology (2017)

Yes, we have no bananas : consumer responses to restoration of freedom

von Moore, Sarah G.
Veröffentlicht in Journal of consumer psychology (2014)

When accidents are good for a brand

von Gaustad, Tarje
Veröffentlicht in Journal of business research (2020)

The effects of incidental brand exposure on consumption

von Ferraro, Rosellina
Veröffentlicht in Handbook on brand and experience management (2008)

When doing good is bad in gift giving : mis-predicting appreciation of socially responsible gifts

von Cavanaugh, Lisa A.
Veröffentlicht in Organizational behavior and human decision processes (2015)

We are what we buy?

von Cutright, Keisha M.
Veröffentlicht in The Routledge companion to identity and consumption (2013)

How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption

von Wu, Eugenia C.
Veröffentlicht in Journal of marketing research (2011)

How disgust enhances the effectiveness of fear appeals

von Morales, Andrea C.
Veröffentlicht in Journal of marketing research (2012)

Putting brands in their place : how a lack of control keeps brands contained

von Cutright, Keisha M.
Veröffentlicht in Journal of marketing research (2013)

Vicarious goal fulfillment : when the mere presence of a healthy option leads to an ironically indulgent decision

Veröffentlicht in Journal of consumer research (2009)

Just do it! : why committed consumers react negatively to assertive ads

von Zemack-Rugar, Yael
Veröffentlicht in Journal of consumer psychology (2017)

It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment

von Wu, Freeman
Veröffentlicht in Journal of consumer research (2017)

Brands : the opiate of the nonreligious masses?

Veröffentlicht in Marketing science (2011)

Too much of a good thing? : consumer response to strategic changes in brand image

von Gaustad, Tarje
Veröffentlicht in International journal of research in marketing (2019)

Response to restrictive policies : reconciling system justification and psychological reactance

Veröffentlicht in Organizational behavior and human decision processes (2013)

Might an overweight waitress make you eat more? : how the body type of others is sufficient to alter our food consumption

Veröffentlicht in Journal of consumer psychology (2010)