Measuring e-service quality in the context of service sites

von Fernández Sabiote, Estela
Veröffentlicht in International journal of electronic marketing and retailing (2012)

Adding clicks to bricks : a study of the consequences on customer loyalty in a service context

von Fernández-Sabiote, Estela
Veröffentlicht in Electronic commerce research and applications (2012)

Brand experimental value versus brand functional value : which matters more for the brand?

von Delgado-Ballester, Elena
Veröffentlicht in European journal of marketing (2015)

Un estudio exploratorio sobre la generación de experiencias afectivo-sensoriales a través de los personajes de marca : = An exploratory study about the creation of affective and...

von Delgado-Ballester, Maria Elena
Veröffentlicht in Universia business review (2013)