Yo, DJ, that's my brand : an examination of consumer response to brand placements in hip-hop music

von Ferguson, Nakeisha S.
Veröffentlicht in Journal of advertising (2015)

Potential vulnerabilities of US subsistence consumers to persuasive marketing communications

von Williams, Jerome D.
Veröffentlicht in Product and market development for subsistence marketplaces (2007)

Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being

Veröffentlicht in Journal of business research (2013)

Toward intercultural competency in multicultural marketplaces

Veröffentlicht in Journal of public policy & marketing (2013)