Uncertainty increases the reliance on affect in decisions

von Faraji-Rad, Ali
Veröffentlicht in Journal of consumer research (2017)

Women seek more variety in rewards when closer to ovulation

von Faraji-Rad, Ali
Veröffentlicht in Journal of consumer psychology (2013)

On the persuasiveness of similar others : the role of mentalizing and the feeling of certainty

von Faraji-Rad, Ali
Veröffentlicht in Journal of consumer research (2015)

Consumer desire for control as a barrier to new product adoption

von Faraji-Rad, Ali
Veröffentlicht in Journal of consumer psychology (2017)

Affect as an ordinal system of utility assessment

von Pham, Michel T.
Veröffentlicht in Organizational behavior and human decision processes (2015)