Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives

von Fang, Yu-Hui
Veröffentlicht in Psychology & marketing (2017)

An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic

von Fang, Yu-Hui
Veröffentlicht in Information & management (2019)

Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives

von Fang, Yu-hui
Veröffentlicht in International journal of electronic commerce (2014)

Exploring task-service fit and usefulness on branded applications continuance

von Fang, Yu-Hui
Veröffentlicht in The journal of services marketing (2017)

kong zi bian nian ji

von fang jue hui
Veröffentlicht 1958

lao zi dao de jing jie

von fang jue hui
Veröffentlicht 1961

ming tai zu ge ming wu gong ji

von fang jue hui
Veröffentlicht 1986

ming tai zu ge ming wu gong ji

von fang jue hui
Veröffentlicht 1985

Perceived deception in online auctions : antecedents and consequences

von Fang, Yu-Hui
Veröffentlicht in Human systems management (2014)

Electronic word-of-mouth on social networking sites : cue validity and cue utilization perspectives

von Fang, Yu-Hui
Veröffentlicht in Human systems management (2016)

I searched, I collected, I experienced : exploring how mobile augmented reality makes the players go

von Li, Chia-Ying
Veröffentlicht in Journal of retailing and consumer services (2020)

Can AI chatbots help retain customers? : an integrative perspective using affordance theory and service-domain logic

von Li, Chia-Ying
Veröffentlicht in Technological forecasting & social change (2023)

On electronic word-of-mouth diffusion in social networks : curiosity and influence

von Fang, Yu-Hui
Veröffentlicht in International journal of advertising (2018)

On online repurchase intentions : antecedents and the moderating role of switching cost

Veröffentlicht in Human systems management (2013)

Constructive voice behavior for social change on social networking sites : a reflection of moral identity

von Bhatti, Zeeshan Ahmed
Veröffentlicht in Technological forecasting & social change (2020)