Customer participation and the trade-off between new product innovativeness and speed to market

von Fang, Eric
Veröffentlicht in Journal of marketing (2008)

The effect of strategic alliance knowledge complementarity on new product innovativeness in China

von Fang, Eric
Veröffentlicht in Organization science (2011)

Special issue: marketing strategy in digital, data-rich, and developing market (D3) environments

Veröffentlicht 2019

New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial

von Sridhar, Shrihari
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

The effects of absorptive and joint learning on the instability of international joint ventures in emerging economies

von Fang, Eric
Veröffentlicht in Journal of international business studies (2010)

Antecedents and consequences of marketing dynamic capabilities in international joint ventures

von Fang, Eric
Veröffentlicht in Journal of international business studies (2009)

Customer-driven innovation : a conceptual typology, review of theoretical perspectives, and future research directions

von Fisher, Gregory J.
Veröffentlicht in Handbook of research on new product development (2019)

An examination of how and when the top management team matters for firm innovativeness : the effects of TMT functional backgrounds

von Yuan, Xina
Veröffentlicht in Innovation: organization & management (2014)

The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners

von Fang, Eric
Veröffentlicht in Journal of marketing (2015)

Is neutral really neutral? : the effects of neutral user-generated content on product sales

von Tang, Ya
Veröffentlicht in Journal of marketing (2014)

User reviews variance, critic reviews variance, and product sales : an exploration of customer breadth and depth effects

von Wang, Feng
Veröffentlicht in Journal of retailing (2015)

Effects of customer and innovation asset configuration strategies on firm performance

von Fang, Eric
Veröffentlicht in Journal of marketing research (2011)

MNC control over foreign market ventures: do host governments still play a major role?

von Zou, Shaoming
Veröffentlicht in Reviving traditions in research on international market entry (2003)

The effects of community-based new product development strategies on project performance

von Tang, Ya
Veröffentlicht in Future-focused strategic marketing (2019)

The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades

von Steenkamp, Jan-Benedict E. M.
Veröffentlicht in Marketing science (2011)

Sales channel integration after mergers and acquisitions: a methodological approach for avoiding common pitfalls

von Palmatier, Robert W.
Veröffentlicht in Industrial marketing management (2007)

Influence of customer participation on creating and sharing of new product value

von Fang, Eric
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

The effects of price rank on clicks and conversions in product list advertising on online retail platforms

von Zhuang, Mengzhou
Veröffentlicht in Information systems research (2021)

Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination

von Wang, Yonggui
Veröffentlicht in Journal of marketing (2017)

The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance

von Arnold, Todd J.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)