Inter-organizational trust in franchise relationships and the performance outcomes : the case of fast-food restaurants in Turkey

von Eser, Zeliha
Veröffentlicht in International journal of contemporary hospitality management (2012)

Impact of pre-incubators on entrepreneurial activities in Turkey : problems, successes, and policy recommendations

von Kepenek, Emek Barış
Veröffentlicht in Innovation and the entrepreneurial university (2018)

Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey

von Pinar, Musa
Veröffentlicht in The international journal of bank marketing (2012)

Using mystery shopping to compare the service quality of banks in Turkey

von Pinar, Musa
Veröffentlicht in Services marketing quarterly (2010)

An exploratory study of consumer-based brand equity in Turkish banking industry

von Pinar, Musa
Veröffentlicht in Services marketing quarterly (2011)

Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing

von Eser, Zeliha
Veröffentlicht in Journal of marketing management (2011)

Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry

von Pinar, Musa
Veröffentlicht in The international journal of bank marketing (2016)