Marketing models : a review of the literature

von Eryigit, Canan
Veröffentlicht in International journal of market research (2017)

Understanding marketing information systems from the perspective of SMEs : reviewing the literature

von Eryigit, Canan
Veröffentlicht in Information systems for small and medium-sized enterprises (2014)

The effect of sponsorship announcements on stock returns of sponsees

von Eryigit, Canan
Veröffentlicht in International journal of sport finance (2019)

Understanding the effectiveness of positioning bases with regard to customer perceptions

von Eryigit, Canan
Veröffentlicht in Journal of global marketing (2014)

Does domain specific consumer innovativeness vary with consumers' individual cultural orientation?

von Kavak, Bahtisen
Veröffentlicht in Global business & economics review (2018)

Examining the effects of moral development level, self-concept, and self-monitoring on consumers' ethical attitudes

Veröffentlicht in Journal of business ethics (2009)