Dynamic models of advertising competition : open- and closed-loop extensions

von Erickson, Gary M.
Veröffentlicht 1991

Empirical analysis of closed-loop duopoly advertising strategies

von Erickson, Gary M.
Veröffentlicht in Management science (1992)

Transfer pricing in a dynamic marketing-operations interface

von Erickson, Gary M.
Veröffentlicht in European journal of operational research (2012)

Dynamic models of advertising competition : open- and closed-loop extensions

von Erickson, Gary M.

A differential game model of the marketing-operations interface

von Erickson, Gary M.
Veröffentlicht in European journal of operational research (2011)

Dynamic models of advertising competition : open- and closed-loop extensions

von Erickson, Gary M.
Veröffentlicht 1991

An oligopoly model of dynamic advertising competition

von Erickson, Gary M.
Veröffentlicht in European journal of operational research (2009)

Dynamic models of advertising competition

von Erickson, Gary M.
Veröffentlicht 2003

Dynamic models of advertising competition

von Erickson, Gary M.
Veröffentlicht 2003

Advertising, economic development, and global warming

von Erickson, Gary M.
Veröffentlicht in Economic modelling (2014)

An empirical comparison of oligopolistic advertising strategies

von Erickson, Gary M.
Veröffentlicht in Dynamic competitive analysis in marketing (1996)

Dynamic models of advertising competition : open- and closed-loop extensions

von Erickson, Gary M.
Veröffentlicht 1991

Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising

von Erickson, Gary M.
Veröffentlicht in Management science (1992)

Production capacity buildup and double marginalization mitigation in a dynamic supply chain

von El Ouardighi, Fouad
Veröffentlicht in Operational Research Society Journal of the Operational Research Society (2015)

Multidimensional brand equity and asymmetric risk

von Ha, Kyoungnam Catherine
Veröffentlicht in International journal of research in marketing (2021)

Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981

von Erickson, Gary M.
Veröffentlicht in International journal of research in marketing (1992)

Contracts and information structure in a supply chain with operations and marketing interaction

von El Ouardighi, Fouad
Veröffentlicht in International game theory review (2016)