Global and multinational advertising

Veröffentlicht 1994

Global and multinational advertising

Veröffentlicht 1994

Global and multinational advertising

Veröffentlicht 1994

Does innovativeness drive environmentally conscious consumer behavior?

von Englis, Basil G.
Veröffentlicht in Psychology & marketing (2013)

When brands resonate

von Fournier, Susan
Veröffentlicht in Handbook on brand and experience management (2008)

Using knowledge management to gain competitive advantage in the textile and apparel value chain : a comparison of small and large firms

Veröffentlicht in New technology-based firms in the new millennium ; Vol. 7: The production and distribution of knowledge (2009)

Knowledge-intensive entrepreneurship and the voice-of-the-consumer

Veröffentlicht in New technology-based firms in the new millennium ; Vol. 8 (2010)

Entrepreneurial cognition and the quality of new venture ideas : an experimental approach to comparing future-oriented cognitive processes

von Frederiks, Arjan J.
Veröffentlicht in Journal of business venturing (2019)