The impact of online customer reviews (OCRs) on customers' purchase decisions : an exploration of the main dimensions of OCRs

von Elwalda, Abdulaziz
Veröffentlicht in Journal of customer behaviour (2016)

Your comments are important to me! : the impacts of online customer reviews in shopping websites

von Erkan, Ismail
Veröffentlicht in International journal of internet marketing and advertising (2018)

Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention

von Erkan, Ismail
Veröffentlicht in International journal of internet marketing and advertising (2019)