Understanding consumer preferences for paper and digital marketing channels

von Elkelä, Kari
Veröffentlicht in Multi-modal competition and the future of mail (2012)

Paper or electronic? Preferred and disfavored reception channels for direct marketing

von Elkelä, Kari
Veröffentlicht in Regulatory and economic challenges in the postal and delivery sector (2005)

Consumers on the road from e-communication to e-shopping

von Elkelä, Kari
Veröffentlicht in Managing business in a multi-channel world (2006)

Digitalization of consumer invoices : a comparative study

von Elkelä, Kari
Veröffentlicht in The role of the postal and delivery service in a digital age (2014)

Allocating costs between universal services and services outside the scope of universal service

Veröffentlicht in Multi-modal competition and the future of mail (2012)