Continuance Intention to Use YouTube Applying the Uses and Gratifications Theory

von Yassen, Saad G.
Veröffentlicht in International Conference on Digital Economy and Business Analytics (17. : 2021 : Amman) Digital economy, business analytics, and big data analytics applications (2022)

The Relationship Between the Innovative Marketing Mix Elements and the Firms’ Performance

von Alshehadeh, Abdul Razzak
Veröffentlicht in International Conference on Digital Economy and Business Analytics (17. : 2021 : Amman) Digital economy, business analytics, and big data analytics applications (2022)