Cases on social justice in China and perspectives on Chinese brands

Veröffentlicht 2023

Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets : an empirical study on BYD TANG Electric Veh...

von El Haoussine, Youssef
Veröffentlicht in Origin and branding in international market entry processes (2023)

The role of government regulations on business practices in China : impact and lessons for global sustainability

von El Haoussine, Youssef
Veröffentlicht in Government impact on sustainable and responsible supply chain management (2023)