A dynamic capability view of marketing analytics : evidence from UK firms

von Cao, Guangming
Veröffentlicht in Industrial marketing management (2019)

Nation branding for foreign direct investment : an Integrative review and directions for research and strategy

von Papadopoulos, Nicolas
Veröffentlicht in The journal of product & brand management (2016)

Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers

von Papadopoulos, Nicolas
Veröffentlicht in Journal of international marketing (2017)

Attracting foreign direct investment : location branding and marketing

von Hamzaoui-Essoussi, Leila
Veröffentlicht in Promoting and managing international investment (2020)

A comparative cross-national examination of online investment promotion

von El Banna, Alia
Veröffentlicht in Journal of euromarketing (-2016)

Place brands and brand-place associations : the role of "place" in international marketing

Veröffentlicht in Handbook of research in international marketing (2011)

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?

von El Banna, Alia
Veröffentlicht in Journal of business research (2018)