Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises

von Einwiller, Sabine A.
Veröffentlicht in Journal of marketing communications (2012)

Profiling (un-)committed online complaints : their characteristics and post-webcare reactions

von Weitzl, Wolfgang J.
Veröffentlicht in Journal of business research (2020)

Integrated reputation analysis at Daimler

von Einwiller, Sabine A.
Veröffentlicht in Reputation Management (2011)

Under what conditions do the news media influence corporate reputation? : the roles of media dependency and need for orientation

von Einwiller, Sabine A.
Veröffentlicht in Corporate reputation review (2010)

How to save your brand in the face of a crisis

von Johar, Gita V.
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2010)