Utilizing technology effectively to improve Millennials' educational performance : an exploratory look at business students' perceptions

von Aviles, Maria
Veröffentlicht in Frontiers of distance learning in business education (2013)

The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption

von Eastman, Jacqueline K.
Veröffentlicht in The journal of consumer marketing (2012)

Perceptions of status consumption and the economy

von Eastman, Jacqueline K.
Veröffentlicht in Journal of business & economics research (2011)

Academic dishonesty : an exploratory study examining whether insurance students are different from other college students

von Eastman, Kevin L.
Veröffentlicht in Risk management and insurance review (2008)

Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements

von Muncy, James A.
Veröffentlicht in Journal of medical marketing (2014)

Examining retailer and consumer perceptions in determining economic expectations : a demonstration with the 2008 holiday season

von Eastman, Jacqueline K.
Veröffentlicht in The journal of applied business research (2010)

The short-term impact of Super Bowl advertising on stock prices : an exploratory event study

von Eastman, Jacqueline K.
Veröffentlicht in The journal of applied business research (2010)

Important characteristics in an MBA program : the perceptive from online students

von Eastman, Jacqueline K.
Veröffentlicht in Frontiers of distance learning in business education (2013)

The impact of relationship history on negotiation strategy expectations : a theoretical framework

von Thomas, Stephanie P.
Veröffentlicht in International journal of physical distribution & logistics management (2015)

Exploring the relationship between gratitude and economic perceptions

von Bock, Dora E.
Veröffentlicht in Journal of business & economics research (2013)

The market effect of Super Bowl advertising during a recession

Veröffentlicht in Journal of business and economic perspectives (2010)

A multi-method exploration of the relationship between knowledge and risk : the impact on millennials’ retirement investment decisions

von Larson, Lindsay R. L.
Veröffentlicht in Journal of marketing theory and practice (2016)

The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership

Veröffentlicht in Journal of marketing theory and practice (2014)