Handbook of research on contemporary theoretical models in information systems

Veröffentlicht 2009

Special issue: Adoption and use of information & communication technologies (ICT) in the residential/household context

Veröffentlicht 2008

Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities

von Dwivedi, Yogesh K.
Veröffentlicht in Industrial marketing management (2022)

Metamorphosis of Indian electoral campaigns : Modi's social media experiment

von Kapoor, Kawaljeet Kaur
Veröffentlicht in International journal of Indian culture and business management (2015)

An empirical examination of antecedents determining students' usage of clickers in a digital marketing module

von Rana, Nripendra P.
Veröffentlicht in International journal of business information systems (2018)

Determining the consequents of bank's service quality with mediating and moderating effects : an empirical study

von Hossain, Mohammad Alamgir
Veröffentlicht in Total quality management & business excellence (2015)

Using clickers in a large business class : examining use behavior and satisfaction

von Rana, Nripendra P.
Veröffentlicht in Journal of marketing education (2016)

Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention

von Ghosh, Tathagata
Veröffentlicht in Journal of interactive marketing (2021)

Does online retail coupons and memberships create favourable psychological disposition?

von Balakrishnan, Janarthanan
Veröffentlicht in Journal of business research (2020)

Working from Home Beyond Covid-19: Technology — Friend or Foe?

von Lal, Banita
Veröffentlicht in IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT (2022 : Maynooth; Online) Co-creating for context in the transfer and diffusion of IT (2022)

Perceived helpfulness of eWOM : emotions, fairness and rationality

von Ismagilova, Elvira
Veröffentlicht in Journal of retailing and consumer services (2020)

Radio frequency identification (RFID) : research trends and framework

von Irani, Zahir
Veröffentlicht in International journal of production research (2010)

Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games

von Ghosh, Tathagata
Veröffentlicht in Journal of business research (2022)

Working from Home During Covid-19: How Do We ‘Do’ Social Interaction at a Distance?

von Lal, Banita
Veröffentlicht in IFIP WG 8.6 International Conference on Transfer and Diffusion of IT (2020 : Tiruchirappalli) Re-imagining diffusion and adoption of information technology and systems ; Part 1 (2020)

The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis

von Ismagilova, Elvira
Veröffentlicht in I3E (20. : 2021 : Galway; Online) Responsible AI and analytics for an ethical and inclusive digitized society (2021)

Shopping intention at AI-powered automated retail stores (AIPARS)

von Pillai, Rajasshrie
Veröffentlicht in Journal of retailing and consumer services (2020)

Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising

von Sreejesh, S.
Veröffentlicht in Journal of business research (2021)

Telemedicine for low resource settings : exploring the generative mechanisms

von Chandwani, Rajesh
Veröffentlicht in Technological forecasting & social change (2018)

Information systems theory : explaining and predicting our digital society/ Yogesh K. Dwivedi ..., eds.

Veröffentlicht 2012

Social media marketing and advertising

von Dwivedi, Yogesh K.
Veröffentlicht in The marketing review (2015)