Consumer market beliefs : a review of the literature and an agenda for future research

von Duncan, Calvin P.
Veröffentlicht in Brands and brand management ; Vol. 1: The evolution of brands (2009)

Directions for marketing knowledge development : opinions of marketing research managers

von Duncan, Calvin P.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1982)

Integer goal programming in advertising media selection

von Keown, Arthur J.
Veröffentlicht in Decision sciences (1979)