Pivots in the luxury business : discovering the new luxury consumer through social data

von Bendoni, Wendy K.
Veröffentlicht in Developing successful global strategies for marketing luxury brands (2021)

There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea

von Pedrazzi, Camilla
Veröffentlicht in Developing successful global strategies for marketing luxury brands (2021)

The management of luxury brand behaviour : adapting luxury brand management to the changing market forces of the 21st Century

von Duma, Fabio
Veröffentlicht in The marketing review (2016)

The business of luxury

von Duma, Fabio
Veröffentlicht 2015