Gaining competitive edge through strategic value addition : a cost-function value model

von Dubey, Jayashree
Veröffentlicht in International journal of product lifecycle management (2012)

Patanjali : unique brand building and 4Ps

von Dubey, Jayashree
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2017)

Pharmaceutical innovation and generic challenge: recent trends and causal factors

von Dubey, Jayashree
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2010)

Pharmaceutical product differentiation : a strategy for strengthening product pipeline and life cycle management

von Dubey, Rajesh
Veröffentlicht in Journal of medical marketing (2009)

Rebranding Airtel : an analysis

von Dubey, Jayashree
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2012)