Cases on digital strategies and management issues in modern organizations

Veröffentlicht 2022

Sales management for improved organizational competitiveness and performance

Veröffentlicht 2022

Promoting organizational performance through 5G and agile marketing

Veröffentlicht 2023

Artificial neural networks and discrete choice models : sales forecast in supermarket products

von Pires, Paulo Botelho
Veröffentlicht in Management and marketing for improved retail competitiveness and performance (2023)

Digital marketing strategies for tourism, hospitality, and airline industries

Veröffentlicht 2020

The adoption of a CRM strategy based on the six-dimensional model : a case study

von Duarte Santos, José
Veröffentlicht in Cases on digital strategies and management issues in modern organizations (2022)

Management and marketing for improved competitiveness and performance in the healthcare sector

Veröffentlicht 2021

New product launch

von Almeida, Fernando
Veröffentlicht in Global innovation science handbook (2014)

The potential of 5G technology applied to tourism marketing

von Duarte Santos, José
Veröffentlicht in Promoting organizational performance through 5G and agile marketing (2023)

Exploring the organizational and technological implications on strategic business model change : a case study of one electronic marketplace

von Roque, João
Veröffentlicht in Dynamic strategic thinking for improved competitiveness and performance (2020)

THEIA : thermal insulation - a business strategy

von Pires, Paulo Botelho
Veröffentlicht in Cases on digital strategies and management issues in modern organizations (2022)

Effective digital marketing for improving society behavior toward DEI and SDGs

Veröffentlicht 2024

The concept of sustainability supported by green marketing in digital communication applied to textile fashion

von Duarte Santos, José
Veröffentlicht in Promoting organizational performance through 5G and agile marketing (2023)

Management and marketing for improved retail competitiveness and performance

Veröffentlicht 2023

Colour theory in healthcare corporate identity

von Pereira, Inês Veiga
Veröffentlicht in Management and marketing for improved competitiveness and performance in the healthcare sector (2021)

Intra-hospital virtual communities and well-being of cancer patients : impact of features on healthcare relationships

von Silva, Ricardo Jorge
Veröffentlicht in Effective digital marketing for improving society behavior toward DEI and SDGs (2024)