When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention?

von Zhang, Yanling
Veröffentlicht in HCIBGO (10. : 2023 : Kopenhagen) HCI in business, government and organizations ; Part 1 (2023)

Effect of AI Generated Content Advertising on Consumer Engagement

von Du, Duo
Veröffentlicht in HCIBGO (10. : 2023 : Kopenhagen) HCI in business, government and organizations ; Part 2 (2023)