Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality

von Yoshida, Masayuki
Veröffentlicht in Journal of sport management (2023)

Sports spectator segmentation : examining the differing psychological connections among spectators of leagues and teams

von Doyle, Jason P.
Veröffentlicht in International journal of sports marketing & sponsorship (2013)

Exploring sport brand development strategies to strengthen consumer involvement with the product : the case of the Australian A-League

von Kunkel, Thilo
Veröffentlicht in Sport management review (2014)

The Routledge handbook of digital sport management

Veröffentlicht 2023

The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity

von Doyle, Jason P.
Veröffentlicht in Sport management review (2014)

Examining the longitudinal structure, stability, and dimensional interrelationships of team identification

Veröffentlicht in Journal of sport management (2014)

The rise of an athlete brand : factors influencing the social media following of athletes

von Su, Yiran
Veröffentlicht in Sport marketing quarterly (2020)

Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty

Veröffentlicht in Sport management review (2013)

Customer engagement in sport : an updated review and research agenda

von McDonald, Heath
Veröffentlicht in Journal of sport management (2022)

Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption

von Doyle, Jason P.
Veröffentlicht in Sport management review (2016)

The development and change of brand associations and their influence on team loyalty over time

von Kunkel, Thilo
Veröffentlicht in Journal of sport management (2016)

"I was there from the start" : the identity-maintenance strategies used by fans to combat the threat of losing

von Doyle, Jason P.
Veröffentlicht in Sport management review (2017)

Remapping the sport brandscape : a structured review and future direction for sport brand research

von Baker, Bradley J.
Veröffentlicht in Journal of sport management (2022)