Comparing two diverse methods for generating perceptual maps : multidimensional scaling versus the hand-drawn technique

von Downs, Phillip E.
Veröffentlicht in Journal of business research (1979)

Intrafamily decision making in family planning

von Downs, Phillip E.
Veröffentlicht in Journal of business research (1977)

A method for the investigation of investors' mental processing of information

von Hughes, G. David
Veröffentlicht in Journal of business research (1976)

The products liability coordinator : a partial solution

von Downs, Philip E.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1986)

Recent evidence on the relationship between anonymity and response variables for mail surveys

von Downs, Philip E.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1986)

Investigating potential market segments for energy conservation strategies

von Downs, Philip E.
Veröffentlicht in Journal of public policy & marketing (1983)