Analyzing countries for their luxury potentials : a macromarketing approach

von Dirsehan, Taşkın
Veröffentlicht in Global marketing strategies for the promotion of luxury goods (2016)

Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey

Veröffentlicht 2021

Building innovative competitive advantage in the minds of customers

von Dirsehan, Taşkın
Veröffentlicht in Adoption of innovation (2015)

An application of text mining to capture and analyze eWOM : a pilot study on tourism sector

von Dirsehan, Taşkın
Veröffentlicht in Capturing, analyzing, and managing word-of-mouth in the digital marketplace (2016)

Role of mobile food-ordering applications in developing restaurants' brand satisfaction and loyalty in the pandemic period

von Dirsehan, Taşkın
Veröffentlicht in Journal of retailing and consumer services (2021)

The melody of omnichannel customer experience management (OCCEM)

von Dirsehan, Taşkın
Veröffentlicht in Managing customer experiences in an omnichannel world (2021)

Measuring brand image using a cognitive approach : representing brands as a network in the Turkish airline industry

von Dirsehan, Taşkın
Veröffentlicht in Journal of air transport management (2018)

Blockchain technology as a solution to the Bullwhip effect

von Yıldız, Elif Ceren
Veröffentlicht in Annual Business Administration Conference (ABAC) on Digital Challenges and Strategies in a Post-Pandemic World (2. : 2021 : Istanbul) Digital challenges and strategies in a pandemic world (2022)

Exploring local vs global brand associations in an emerging market using BCM technique

von Eren-Erdoğmuş, İrem
Veröffentlicht in Qualitative market research (2017)