What men and women really want : differences in gender-based evaluations of service recovery efforts

von Ding, May-Ching
Veröffentlicht in Journal of Asia Pacific business (-2016)

The impact of consumer and environmental CSR on consumer behavioural intention

von Ho, Ching Wei
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2017)

Is corporate reputation a double-edged sword? : relative effects of perceived justice in airline service recovery

von Ding, May-Ching
Veröffentlicht in International journal of economics and business research (2015)

Doing good does good? : sustainable marketing of CSR and consumer evaluations

von Lii, Yuan-shuh
Veröffentlicht in Corporate social responsibility and environmental management (2013)

Determinants of B2C EC success on market performance of different sizes of firms in Taiwan's e-brokerage sector

von Ding, May-ching
Veröffentlicht in Journal of small business strategy (2008)

Linking business model and strategy on market performance in Taiwan's e-brokerage business

Veröffentlicht in International journal of electronic customer relationship management (2010)