Implicit measures of consumer cognition : a review

von Dimofte, Claudiu V.
Veröffentlicht in Psychology & marketing (2010)

Consumer responses to false information : is believability necessary for persuasion?

von Dimofte, Claudiu V.
Veröffentlicht in Applying social cognition to consumer-focused strategy (2005)

Scale-dependent automatic shifts in brand evaluation standards

von Dimofte, Claudiu V.
Veröffentlicht in Journal of consumer psychology (2009)

The mere association effect and brand evaluations

von Dimofte, Claudiu V.
Veröffentlicht in Journal of consumer psychology (2011)

The role of frequency of experience with a product category and temporal orientation in self-referent advertising

von Dimofte, Claudiu V.
Veröffentlicht in Journal of consumer psychology (2010)

Consumer valuation of modularly upgradeable products

von Ülkü, Sezer
Veröffentlicht in Management science (2012)

Consumer psychology in a social media world

Veröffentlicht 2016

Global brands in the United States : how consumer ethnicity mediates the global brand effect

von Dimofte, Claudiu V.
Veröffentlicht in Journal of international marketing (2010)

A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them

von Dimofte, Claudiu V.
Veröffentlicht in Journal of consumer psychology (2015)

Cognitive and affective reactions of US consumers to global brands

von Dimofte, Claudiu V.
Veröffentlicht in Journal of international marketing (2008)

The performance of global brands in the 2008 financial crisis : a test of two brand value measures

von Johansson, Johny K.
Veröffentlicht in International journal of research in marketing (2012)