Segmentation in social marketing : five steps to success

von Dietrich, Timo
Veröffentlicht in Segmentation in social marketing (2017)

Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identificatio...

von Arli, Denni
Veröffentlicht in Journal of promotion management (2017)

Co-designing with young consumers : reflections, challenges and benefits

von Durl, James
Veröffentlicht in Young consumers (2017)

Segmentation in social marketing : why we should do it more often that we currently do

von Kubacki, Krzysztof
Veröffentlicht in Segmentation in social marketing (2017)

Why we need segmentation when designing social marketing programs

von Rundle-Thiele, Sharyn
Veröffentlicht in Segmentation in social marketing (2017)

Segmentation in social marketing : process, methods and application

Veröffentlicht 2017

A dynamic framework for managing customer engagement on social media

von Shawky, Sara
Veröffentlicht in Journal of business research (2020)

Segmenting caregivers to gain insights for social marketing program design

von Crespo Casado, Francisco
Veröffentlicht in Segmentation in social marketing (2017)

Generating consumer insights into physical activity patterns for three different segments

von Kitunen, Anna
Veröffentlicht in Journal of strategic marketing (2018)

Co-designing services with vulnerable consumers

von Dietrich, Timo
Veröffentlicht in Journal of service theory and practice (2017)

Co-Designing an Immersive and Interactive Alcohol Resistance Training Tool Using 360-Degree Video

von Lyk, Patricia Bianca
Veröffentlicht in ECGBL (13. : 2019 : Odense) 13th European Conference on Games Based Learning (ECGBL 2019) ; Volume 1 of 2 (2020)

"Everyone was wasted"! : insights from adolescents' alcohol experience narratives

von Knox, Kathy
Veröffentlicht in Young consumers (2016)

Challenges in conducting social marketing-based alcohol prevention trials in schools

von Stock, Christiane
Veröffentlicht in Stakeholder involvement in social marketing (2021)

Maintaining or changing a drinking behavior? : GOKA's short-term outcomes

Veröffentlicht in Journal of business research (2015)

Social marketing : current issues and future challenges

von Rundle-Thiele, Sharyn
Veröffentlicht in Contemporary issues in social marketing (2013)

Creating a more Immersive and “VR-like”360-Degree Video Experience: Development of an Immersive and Interactive Alcohol Resistance Training Tool

von Lyk, Patricia Bianca
Veröffentlicht in ECGBL (14. : 2020 : Online) 14th European Conference on Games Based Learning (ECGBL 2020) (2020)