The fulfillment of consumer promotions as a source of consumer dissatisfaction

von Diener, Betty J.
Veröffentlicht in Conceptualization and measurement of consumer satisfaction and dissatisfaction (1977)

The China-India challenge : a comparison of causes and effects of global warming

von Diener, Betty J.
Veröffentlicht in International business and economics research journal (2010)

Industrial marketing perspectives : a reader

Veröffentlicht 1981