Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management

von Di Pietro, Loredana
Veröffentlicht in Customer-centric marketing strategies (2013)

An empirical investigation of social network influence on consumer purchasing decision : the case of Facebook

von Di Pietro, Loredana
Veröffentlicht in Journal of direct, data and digital marketing practice (2012)

Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention

von Di Pietro, Loredana
Veröffentlicht in Journal of direct, data and digital marketing practice (2013)

Managerial communication in the global cross-cultural context

von Camillo, Angelo
Veröffentlicht in Cultural and technological influences on global business (2013)

Creating competitive advantage for calabrian-made products : the influences of culture and price perception

von Camillo, Angelo A.
Veröffentlicht in Journal of food products marketing (2015)

Social media and its effect on consumer loyalty : firm satisfaction on social networks

von Camillo, Angelo A.
Veröffentlicht in Handbook of research on effective marketing in contemporary globalism (2014)

Frontline employees' attitudes towards self-service technologies : threats or opportunity for job performance?

von Di Pietro, Loredana
Veröffentlicht in Journal of retailing and consumer services (2014)

Management of group knowledge and the role of E-WOM for business organizations

von Franco, Massimo
Veröffentlicht in Knowledge management and competitive advantage (2014)

The firm's global strategies and the effect of group knowledge environmental variables on the decision-making process

von Camillo, Angelo A.
Veröffentlicht in Global enterprise management ; 1 (2015)

Frameworks for a consumer's group knowledge representation

Veröffentlicht in Advanced technologies management for retailing (2011)

Work-groups conflict at PetroTech-Italy, S. R. L. : the influence of culture on conflict dynamics

Veröffentlicht in Cultural and technological influences on global business (2013)