How competitor brand names affect within-brand choices

von Gunasti, Kunter
Veröffentlicht in Marketing letters (2016)

An alternative format for the elevator pitch

von McCollough, Michael A.
Veröffentlicht in The international journal of entrepreneurship and innovation (2016)

When do customers offer firms a "second chance" following a double deviation? : the impact of inferred firm motives on customer revenge and reconciliation

Veröffentlicht in Journal of retailing (2013)

Consumer well-being : effects of subgoal failures and goal importance

Veröffentlicht in Journal of marketing (2014)

A meta-analytic synthesis of the question-behavior effect

von Spangenberg, Eric R.
Veröffentlicht in Journal of consumer psychology (2016)