Student perceptions of foreign born instructors : implications for pedagogical effectiveness

von Devasagayam, P. Raj
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2014)

GeoFree BrandComms : building and sustaining virtual brand communities

von Devasagayam, P. Raj
Veröffentlicht in Branding and sustainable competitive advantage (2012)

A multidimensional conceptualization of brand community : an empirical investigation

von Devasagayam, P. Raj
Veröffentlicht in Sport marketing quarterly (2008)

Building brand community membership within organizations: a viable internal branding alternative?

Veröffentlicht in The journal of product & brand management (2010)