Social media engagement : a model of antecedents and relational outcomes

von Dessart, Laurence
Veröffentlicht in Journal of marketing management (2017)

Do ads that tell a story always perform better? : the role of character identification and character type in storytelling ads

von Dessart, Laurence
Veröffentlicht in International journal of research in marketing (2018)

How stories generate consumer engagement : an exploratory study

von Dessart, Laurence
Veröffentlicht in Journal of business research (2019)

Strategic storytelling in the age of sustainability

von Dessart, Laurence
Veröffentlicht in Business horizons (2023)

The Reality of Virtual Experiences: Semantic and Episodic Memory Formation in VR

von Kostyk, Alena
Veröffentlicht in EuroXR International Conference (19. : 2022 : Stuttgart) Virtual reality and mixed reality (2022)

The role of online social interaction in the recommendation of a brand community

von Veloutsou, Cleopatra
Veröffentlicht in Engaging consumers through branded entertainment and convergent media (2015)

Digital ecosystem and consumer engagement : a socio-technical perspective

von Morgan-Thomas, Anna
Veröffentlicht in Journal of business research (2020)

Consumer engagement in online brand communities : a social media perspective

von Dessart, Laurence
Veröffentlicht in The journal of product & brand management (2015)

Capturing consumer engagement: duality, dimensionality and measurement

von Dessart, Laurence
Veröffentlicht in Journal of marketing management (2016)

Brand marketing, big data and social innovation as future research directions for engagement

von Calder, Bobby J.
Veröffentlicht in Journal of marketing management (2016)