Global issues in selecting athlete endorsers for national markets : a macroinvestigation

von Desmarais, Fabrice
Veröffentlicht in Journal of global marketing (2014)

Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views

von Desmarais, Fabrice
Veröffentlicht in Journal of global marketing (2017)

The force of the national rhetorical arena : voices in tune against a disrespectful foreign sponsor

von Desmarais, Fabrice
Veröffentlicht in Sport management review (2018)

The tale of a thousand needles

von Cockburn, Tom
Veröffentlicht in 2007 Business & Economics Society International Conference ; Vol. 1 (2007)

Lingering effects of sponsor transgression against a national fan base : the importance of respect in relationship management

von Desmarais, Fabrice
Veröffentlicht in Sport management review (2021)

Chinese advertising practitioners' conceptualisation of gender representation

von Shao, Yun
Veröffentlicht in International journal of advertising (2014)