Social media marketing, corporate social responsibility, and social change in India

von Deshpande, Sameer
Veröffentlicht in Social media marketing (2018)

Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles

von Deshpande, Sameer
Veröffentlicht in Health marketing quarterly (2011)

The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies

von Nelson, Michelle R.
Veröffentlicht in Journal of advertising (2013)

Decision framing and the role of commitment in social choice : implications for social marketing and communications

von Lafreniere, Katherine C.
Veröffentlicht in Contemporary issues in social marketing (2013)

Social marketing in India

von Deshpande, Sameer
Veröffentlicht 2013

Cause-related marketing from the nonprofit's perspective : classifying goals and experienced outcomes

von Runté, Mary
Veröffentlicht in Journal of nonprofit & public sector marketing (2009)

Comparing adolescent-focused obesity prevention and reduction messages

von Dooley, Jennifer Allyson
Veröffentlicht in Journal of business research (2010)

Successful contraceptive social marketing attempts in India

Veröffentlicht in Social marketing for public health (2011)

Communications in social marketing

von Alden, Dana L.
Veröffentlicht in The SAGE handbook of social marketing (2011)

Factors influencing healthy eating habits among college students : an application of the health belief model

von Deshpande, Sameer
Veröffentlicht in Health marketing quarterly (2009)

A comparison of consumers and dieticians : nutrition focus, food choice, and mental accounting

von Basil, Michael D.
Veröffentlicht in Journal of nonprofit & public sector marketing (2009)

Offensiveness of advertising with violent image appeal : a cross-cultural study

von Waller, David S.
Veröffentlicht in Journal of promotion management (2013)

An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework

Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2013)

Comparing promoter and employee attributions for the causes of firm failure : the case of an Indian petrochemical company

Veröffentlicht in The international journal of human resource management (2012)

Religion and perceptions of the regulation of controversial advertising

von Wang, Zehua
Veröffentlicht in Journal of international consumer marketing (-2018)

Preventing fetal alcohol spectrum disorders : the role of protection motivation theory

Veröffentlicht in Health marketing quarterly (2010)

Approximate Cross-Validation for Structured Models

von Ghosh, Soumya
Veröffentlicht in NeurIPS (34. : 2020 : Online) 34th Conference on Neural Information Processing Systems (NeurIPS 2020) ; Volume 11 of 27 (2021)

Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships

von Burton, Suzan
Veröffentlicht in The journal of brand management (2017)

Enhancing occupational health and safety in young workers : the role of social marketing

Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2008)