Brand narrative in the 21st century

von Denga, Edna Mngusughun
Veröffentlicht in The role of brands in an era of over-information (2023)

Digital marketing through a diversity, equity, and inclusion lens : embracing a new paradigm for success

von Denga, Edna Mngusughun
Veröffentlicht in Effective digital marketing for improving society behavior toward DEI and SDGs (2024)

Management of client loyalty at the retail point of sale

von Denga, Edna Mngusughun
Veröffentlicht in Management and marketing for improved retail competitiveness and performance (2023)

Digital branding in the digital era

von Denga, Edna Mngusughun
Veröffentlicht in The role of brands in an era of over-information (2023)

The role of digital marketing in achieving sustainable competitive advantage

von Denga, Edna Mngusughun
Veröffentlicht in Digital transformation and internationalization strategies in organizations (2022)